TEU ICO and Review

The TEU token is a project of 300cubits, which is owned by ETH Smart Contract Tech Ltd, a company based in Hong Kong which was founded on the 10th of last month. Their whitepaper really needs some good editing, and that could be why it hasn’t generated quite so much buzz (to this author’s knowledge) on this side of the world. But we won’t take away too much from their innovation or business model on such grounds. It’s easy to get lost in a slick production or a bad one and lose out on good opportunities or miss important warning signs. One prominent shipping executive always says that everyone lies in the container shipping industry. Lies that we do not know, but one thing we know first handed is that the shipment agreements in container shipping are often not honored. Service contracts get re-opened when the freight rates have changed so much. And it happens so often in recent years that freight rates could swing 50-100% within a year or even within a month. In general, an immutable ledger will be a value-added application for any industry which has a lot of moving parts. TEU understands this and says that they are already adding value as soon as they become available. The shipping industry is massive, after all, and it wouldn’t take an incredibly large slice to make some good money. Moreover, as they have one success after another, they are likely to expand operations across the world. An open ledger would also allow the industry to build its own applications to interface with the TEU token. All of these opportunities mean great potential, but we don’t share the confidence of the white paper in a single release of a cryptocurrency independent of everything else. We are not suggesting a potential. We believe the TEU tokens will instantly add monetary value to the industry, much like a capital injection. How? A certain percentage of our tokens will be given out for free to the container liners, their customers and those who actively promote the tokens for early adoption. A successful Initial Token Sale (ITS) will automatically monetarize the TEU tokens. Use of the TEU tokens by industry players will validate and enhance the value of the TEU tokens. The adoption of the TEU tokens in the container shipping industry, in return, will influence its trading activities at cryptocurrency exchanges.